Digital Partner Case Study

Background

This digital partner joined the SerTech Exchange Network in May 2018. Headquartered in Asia with a proven digital platform and highly successful business operating in Asia, they were looking to expand in Europe and the USA.

The Activity

Working closely with the Digital Partner’s Founder & CEO and their senior leadership team, SerTech Exchange helped shape their go-to-market positioning for these two markets, helping identify key industry challenges that their solution is ideally positioned to address and also helping to prioritise the development of new features of their platform to create an even more compelling positioning.

Once that was complete, we then embarked on a program of senior executive introductions, initially to our retained clients and then to our wider professional networks in both Europe and the USA.

The Results

That process is continuing and with further leadership and client success resources being introduced by our Digital Partner in these two markets, our partnership is positioned for significant growth in the coming years.

As a direct result of the new client relationships that our Digital Partner has gained through working with SerTech Exchange, the enterprise value of their firm has grown by tens of millions of dollars over the first twelve months of our partnership.

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